Viacom Outdoor has won the Transport for London contract to sell adspace on London's remaining Routemaster buses. The buses have now been decommissioned but 14 have been retained to run along tourist routes across the capital. The deal is worth £1 million over five years and will be sold through Viacom Outdoor's creative team, Impact.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
