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Owner: Daily Mail and General Trust

Sunday, 13 January, saw the launch of the new-look The Mail on Sunday, which now consists of two newspapers, as well as two magazines.

The first section is the main newspaper, containing news, features and columnists that regular readers have become accustomed to. Sport also remains in the main newspaper at the back, with an in-depth football pullout in the middle of the paper.

The new format sees the Financial Mail incorporated into the main paper, along with the brand new Wealth Management section.

If the newspaper's assertion that The Mail on Sunday contains everything you need to know, then it is fair to say that the second section - Mail on Sunday 2 - contains everything you want to know.

With reviews, interviews and serialisations along with clearly defined health, property and travel sections, I anticipate The Mail on Sunday 2 to be warmly received by its readers.

However, the capability for both newspapers to be printed in full colour, as well as the use of neatly colour-coded sections, is likely to be even more warmly received by advertisers. The use of colour coding not only makes the two papers easy to read and navigate, but it also allows media agencies to carefully plan targeted advertising campaigns into sections relevant to their product.

Additionally, full colour across both newspapers makes every page potentially available to an advertiser. This enhances the opportunity to plan a targeted campaign for advertisers.

With any new format, I am sure it will be refined and improved further. It's really encouraging to see newspaper groups investing in editorial content and listening to their readers.

- Review by Dominic Williams, press director, Carat UK.