MEDIA: Total Film revamps amid cinema boom

Future Publishing is giving Total Film a makeover to capitalise on a boom in cinema-going and provide additional advertising opportunities for film and DVD distributors, as well as lifestyle advertisers seeking to be associated with the boom.

As part of a major overhaul, Total Film will carry a regular 16-page supplement, Total Access, which will be devoted to films in production, providing news and interviews from the set a year ahead of a film's release.

Previously, Total Film produced two themed issues a year devoted to such coverage, which were its biggest sellers outside of blockbuster release editions. Total Access will also feature a section on 'celebrity silliness', reporting on stars' behaviour at film premiere parties.

In the main magazine, film reviews will move from the back to the front, enabling the creation of a section at the back, entitled Spin, devoted to DVDs. A refocused news section, Rough Cut, will adopt more of a lifestyle take on movie news.

The redesign will offer more opportunities for film distributors to book advertising positions alongside film reviews, as well as creating back-of-the-magazine opportunities for DVD distributors and retailers.

Total Film publisher Simon Maxwell expects lifestyle advertisers to be drawn to the package, particularly the Total Access supplement. "Movies are a sexy business right now, and lots of non-movie advertisers, such as Orange and Stella Artois, want to be associated with that," he said.

Following the success of blockbusters such as The Matrix and Lord of the Rings, UK cinema attendance is at its highest for several decades, totalling 176 million in 2002.

Magazine sales in the sector are booming, with Emap's market leader Empire up 12.1% year on year and Total Film growing by 5.5%.

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