The move, which was first tipped by Marketing last month (Marketing, February 12), will give advertisers a unique platform to reach millions of consumers. JC Decaux will handle third-party advertising for the TV screens.
The screens will be located in seven zones: Power aisle (central aisle from which other aisles are accessed); Grocery; Health and Beauty; Beers, Wines and Spirits; Home Entertainment; Counters; and Cafes.
The screens will show only content directly related to products in the zone. This will include health and beauty tips, recipe ideas and information on healthy living.
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