The deal marks the first time the station has agreed sponsorships with brands for the duration of a season. The advertisers to have signed up are builders merchant Buildbase, News International, Lucozade, Autoglass and Nivea for Men.
TalkSPORT won the live commentary rights to 32 Saturday afternoon football games from the start of the upcoming 2008/09 season until 2010/11, in an auction run by the Premier League. It will also air games from the Champions League, Carling Cup Final and Football League play-offs. The brands will advertise during breaks across all the competitions.
The UTV-owned commercial radio station, which has a primary focus on domestic football, will give the brands the opportunity to advertise across a range of times during coverage, including spots before the live game, at half-time and immediately after the final whistle.
Earlier this year, TalkSPORT signed BBC Radio 5 Live football pundit Stan Collymore. The former England and Liverpool striker presents a nightly show and will be a match summariser on the station's Barclays Premier League and Champions League football coverage.
TalkSPORT also launched a TV campaign to promote its Saturday afternoon football coverage this year. The ad promoted the station's Barclays Premier League commentary, as part of a test campaign, before a wider roll-out in the early part of this year.
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