Ads created by HHCL and Partners will feature Icke wearing Headf**k's trademark beagle T-shirt. The Universal Studios-owned channel claims that The Times has refused to carry press adverts, although the ads will appear in The Independent, The Guardian and Time Out.
Headf**k airs late night on Sci-Fi from July 20 and features banned music videos, and surreal features aimed at an audience of 16- to 34-year-olds.
Icke will open and close all 12 shows and deliver his own 'Pearls of Wisdom' throughout the show.
The ads will also appear on Megasite posters, railing and lamppost boards outside pubs and bars, as well as on fly posters and sticker hand-outs.
The stickers will be supported by a new media campaign focussing on SMS and viral opportunities.
The campaign could fall foul of the Advertising Standards Authority which requires ads to comply with rules on taste and decency. An ASA spokeswoman said that it was up to the ASA Council to rule on the ads if they got complaints, but added that in the past the council had tended to rule against the use of expletives in untargeted medium.
.jpg)
.jpg)