Cable and Sky digital channel Sci-Fi is to sponsor the UK's first
science fiction film festival, Sci-Fi-London, to be held at the Curzon
Soho & ICA from February 1 to 3.
The deal was brokered in-house by Sci-Fi's parent company Universal
Studios Networks. It includes branding at the main festival venues,
around 50 on-screen trailers, print ads, flyers and festival programmes
as well as complimentary tickets and exclusive filming rights at the
event.
Sci-Fi will promote Sci-Fi-London on-air with a 60-second ad from
December 15. Both the ad and cinema trailers have been produced in-house
by USN.
Sci-Fi-London is still seeking more sponsors for the festival, which is
expected to attract 10,000 visitors.
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