Media Run claims the deal will enable advertisers to access 4.1 million people worldwide.
As well as the sales role, the company will look at how wayn.com (or WhereAreYouNow.com) can generate additional revenue streams.
The site enables travellers to keep in touch with friends and family around the world, with services including blogging tools, photo sharing, SMS messaging and instant messaging.
Matt Gower, joint managing director of wayn.com and a former commercial director of lastminute.com, claimed: "In the last year, wayn.com has grown from 45,000 members to 4.1 million, making it the world's best travel community site by far. The resultant online community is a valuable resource for online advertisers and alike."
Media Run's clients also include ING Direct, Ocean Finance, O2, Nokia, Telewest and Tiscali.
As well as the sales role, the company will look at how wayn.com (or WhereAreYouNow.com) can generate additional revenue streams.
The site enables travellers to keep in touch with friends and family around the world, with services including blogging tools, photo sharing, SMS messaging and instant messaging.
Matt Gower, joint managing director of wayn.com and a former commercial director of lastminute.com, claimed: "In the last year, wayn.com has grown from 45,000 members to 4.1 million, making it the world's best travel community site by far. The resultant online community is a valuable resource for online advertisers and alike."
Media Run's clients also include ING Direct, Ocean Finance, O2, Nokia, Telewest and Tiscali.
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