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Media Run claims advertisers will be able to access 4.1 million people worldwide due to this deal.

Along with the sales role, the company will look at how wayn.com (WhereAreYouNow.com) can generate additional revenue streams as part of a business consultancy role.

Matt Gower, joint MD of Media Run and a former commercial director of lastminute.com, said: "In the last year, www.wayn.com has grown from 45,000 members to an impressive 4.1 million, making it the world's best travel community site by far.

"The resultant online community is a valuable resource for online advertisers and www.wayn.com alike."

Media Run's clients also include ING Direct, Ocean Finance, O2, Nokia, Telewest and Tiscali.