The new-look Facebook was fully launched last week to mixed reaction from users.
- What's in it for users?
Mostly, a lot of confusion. The system of tabs and menus is designed to provide simpler navigation, but while it isn't complex, it's certainly more time-consuming.
The home page is more cluttered. Users can no longer see friends' wall posts without scrolling through their mini-feed, a tiresome application that charts what the user has been doing lately.
It's worth remembering that in 2006 the introduction of a 'news feed' caused a similar level of protest, before Facebook users embraced it wholeheartedly.
- What's in it for advertisers?
The availability of more visual 'white space' will inevitably lead to more branded advertising on the site.
Facebook has recently launched a service called Engagement Ads. This allows members to make comments about ads, which will show up on their news feeds.
Users can also employ the ads to send a brand-related virtual gift to a friend.
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