Media News: Toyota Aygo set to back T4 event

Toyota is to debut its Aygo marque at this summer's T4 On The Beach event. Aygo is sponsoring the show, which will be televised live on Channel 4 on 19 June.

The third annual T4 On The Beach summer party event will again be held at Weston-super-Mare in Somerset. Hosted by regular T4 presenters including June Sarpong and Vernon Kay, the show's music line-up includes Garbage, Athlete, Kaiser Chiefs, Rachel Stevens and Goldie Lookin' Chain.

Aygo gets event, broadcast and online sponsorship. The event will be broadcast for two-and-a-half hours in the Sunday T4 strand.

Aygo, a performance car aimed at young urbanites with an active lifestyle, makes its UK debut on 1 July.

Toyota is positioning the car as a fashionable marque, designed to attract new and younger customers to the Toyota brand.

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