The redundancies will affect MTV Networks International and Nickelodeon. Although the channel said a final decision has yet to be made, insiders suggest that as many as 100 jobs could be axed. The plan reflects a shift of strategy at the channel, which is to focus on growing its local markets.
The restructure is expected to cut a swathe through the International Marketing Partnership division run by Dave Sibley, vice-president and general manager of European marketing partnerships.
An MTV spokeswoman confirmed that the group was halfway through a three-month consultation process, expected to end by March.
'The continued expansion of our local operations and evolution into a multi-brand, multimedia portfolio requires a shift in our corporate structure to position the company for the next stage of growth,' she added.
Redundancies will be made across various departments, including marketing, advertising sales, central production and finance.
The decision follows a long line of restructuring at MTV. In 2001 the network axed 450 people, about 9% of its workforce, as part of a broad reorganisation, which included the centralisation of its affiliate marketing departments.
In 1997 it cut 20 jobs from its marketing and communications departments after merging the arms.
MTV Network channels include MTV, VH1, Nickel-odeon, TMF, Paramount Comedy and Game One.
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