Media News: More4 supports 'Sven' comedy

Digital channel More4 is to run a campaign from this week to promote a comedy documentary about England football manager Sven Goran Eriksson, which it will air the night before this summer's World Cup final.

Sven: The Coach, The Cash and His Lovers takes the form of a faux documentary that has seemingly been shot at a party at England captain David Beckham's house.

The satirical show will be promoted by TV trailers, press ads, outdoor activity and virals on the websites of Channel 4 and Five.

The programme will feature interviews and archive footage, using lookalikes to reconstruct scenes from Sven's past, such as his affairs with presenter Ulrika Jonsson and FA secretary Faria Alam.

The reconstructions will be backed by contributors such as Max Clifford and Les Ferdinand sharing insights on the outgoing manager.

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