Nestle's coffee machine brand, Dolce Gusto, is to sponsor Channel 4's cooking competition show Come Dine With Me, which returns to TV screens with a celebrity special this autumn.
The sponsorship will run across both Channel 4 and More4 into early 2009. It includes pre- and mid-roll bumpers on Channel4.com's 4oD video-on-demand and catch-up features, as well as brand integration across channel's dedicated Come Dine With Me website.
The deal was negotiated by MindShare Performance and Channel 4's sponsorship team.
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