MTV is launching a line of men's clothing with high-street retailer Zara.
The Streetmuse range will feature designs based on the MTV logo. It will be aimed at the Viacom-owned channel's core audience of 16- to 24-year-olds. The line, comprising T-shirts and hoodies, will be available from tomorrow (Thursday) in more than 1000 Zara stores in 68 countries, including its shop on London's Oxford Street.
Zara stocks homewares as well as men's and women's clothing.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)