Media Mix - Women value local newspapers

Regional analysis shows that women value local papers more than men

Regional analysis shows that women value local papers more than men There has been much debate about local newspapers following June's Digital Britain report and concerns about council publications taking ad share from commercial operators. Analysis shows women value local papers more than men, and over-55s value them more than younger readers. Regionally, people in the South West, Wales and West, Lancashire, the North East and Borders value their local papers most.

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