Kathryn Jacob, the sales director of Virgin Radio, chooses the
Walkers Max ’naked’ ad which ran during Keith Chegwin’s one-off nude
gameshow Naked Jungle on Channel 5.
’Prefacing their comments with remarks such as ’I was late-night channel
hopping’ or ’isn’t Chegwin a cultural icon now?’, clients confessed to
watching the show. They watched Chegwin naked and then, of course, being
clients, talked about the ads. In particular, the Walkers Max ad
featuring Gary Lineker naked.
’This is a really strange media choice; because it isn’t my own it just
ambushed me, which I suppose it was meant to do. But the ad placement
got people talking and probably made Walkers’ budget work that little
bit harder.’
Client Walkers Crisps
Medium Channel 5’s Naked Jungle on 7 June, 10.50pm
Media planning Matt Semple at MediaVest
Media buying Saul Walkinshaw at MediaVest
Creative Abbott Mead Vickers BBDO
Brief Provide stand-out for the new Walkers Crisps’ flavour ’naked’ in a
programme all about nudity, echoing the ad’s creative theme of nudity.
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