The six-month partnership offers consumers the chance to meet pop stars and win music-related prizes. Smash Hits Pop Pass codes will appear on the packs during July, August and September, enabling consumers to access a restricted Dairylea Dunkers area on the Smash Hits web site. Buyers of Dunkers will also get exclusive Smash Hits insider pop gossip and 'money can't buy' prizes.
Smash Hits will run 11 advertorial features from the July 10 issue, reporting on each winner and their pop star experience, and finish the year with a round-up article on December 11.
The activity will also promote the launch of Dairylea's new Double Dunkers range, available from August.
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