Commercial radio group GWR has restructured its senior management
team to build the brand awareness of its separate radio stations more
effectively.
The group, which owns Classic FM, wants its advertisers to understand
more about its individual FM and AM stations, such as Classic Gold,
London News Radio and LBC. It is considering investing in brand building
ad campaigns for the stations, which are currently only supported by
small-scale radio and poster ads.
Sales and marketing director Simon Ward has become commercial director
as part of the restructure.
He will now have overall responsibility for GWR’s revenue streams,
marketing and customer service.
Robert O’Dwyd, Classic FM’s enterprises director, has had his role
enlarged to include responsibility for brand extensions such as record
labels for GWR’s portfolio of local stations.
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