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Guardian Media Group Radio has beaten 15 other applicants to the

Yorkshire regional radio licence, the most hotly contested analogue

licence for five years.

GMG will launch its Real Radio format, which combines speech, sport and

popular music, in the Yorkshire region early next year. Real Radio was

first introduced in South Wales last October after GMG won the regional

licence there, and it is also rolling out onto seven local digital radio

platforms in the north of England.

The Yorkshire station will have a potential audience of three million

listeners. GMG managing director John Myers, who launched the Century

radio brand for Border Television, said: "This transforms GMG Radio into

a major radio force."