Despite reporting a gloomy picture for advertising this morning, Financial Times publisher Pearson saw its shares rise by more than 5% to 598.5p after it said it was on course for a strong earnings rebound in the second half.
The Daily Mail & General Trust was up 4.95% to 525.5p; Emap was up 1.98% to 691.5p; Reuters was up 3.26% to 277.75p; and Johnson Press was up 2.37% to 346p.
In the broadcasting sector, the biggest riser was BSkyB up 4.19% to 566.5p. Granada was up 3.51% to 94.75p and its ITV partner Carlton Communications rose 2.71% to 177p. SMG was the only stock to fall among the TV companies -- it was down 2.17% to 112.5p.
Among the advertising groups, the news was also positive. WPP Group has begun to make up some of the ground it lost last week, rising 3.8% to 459p, having fallen as low as 440p. Aegis was the highest riser, climbing 7.24% to 76.5p.
Cordiant remained unchanged at 67p, as did Chime Communications at 66.5p.
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