Media: Flybe widens weather ties

Airline company Flybe has extended its sponsorship of the local weather forecast on ITV.

From next month, the deal will also include ITV Meridian, its fifth regional sponsorship with ITV.

The airline already sponsors ITV's regional channels South West ITV, UTV in Northern Ireland, ITV Scotland and Channel Island TV.

Flybe is the biggest scheduled carrier at Southampton Airport, which is within the Meridian region.

The creative features Flybe's Exeter headquarters and shows a 118-seat Embraer 195 jet aircraft being tested against the elements.

The creative will support Meridian's weather bulletins 31 times each week.

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content