Claire Beale chooses the Intel ad which appeared in Sunday’s
SuperBowl coverage on Channel 4: ’If you’re going to advertise in one of
the biggest global sporting events of the year, you might as well make
the most of it, which is exactly what Intel did by creating the first
global interactive TV ad. It appeared alongside a spot for Nasdaq which
focused on Intel’s business performance, multiplying the impact.’ Media
through Mediapolis - planner/buyers: Adrian Carpenter for Intel, Chris
Eagle for Nasdaq
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