The X Factor is real interactive TV. I find myself shouting at the screen, discussing the show with others in the room and laughing in an embarrassed fashion because I feel that I shouldn't.
With regard to the judges, Cowell just gets better and better, although he is in danger of becoming a parody of himself. Sharon Osbourne is a revelation: hard, but soft at the same time. Louis Walsh is Dr Fox in a different costume. Who cares what he says?
It is the other two that make it work.
You can almost see these judges learning from last year's marketing mistake.
No obese Scottish girl will win on The X Factor, regardless of how good she is. But, for me, there is still one Achilles heel: Kate Thornton.
Ant, Dec or Davina she is not.
Not since Dr Who and the Cybermen has anything on TV scared me so much that I have had to watch from behind the sofa.
- Broadcaster ITV.
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