"The world's sweatiest sex symbol is currently brightening up London's Cromwell Road and 19 other city centres promoting her latest film, Lara Croft Tomb Raider: The Cradle of Life. Action movies are perfect subject matter for outdoor and it's good to see them using the space with a bold physical execution.
"Lara's billboards will soon be joined by an Adshel and taxi media campaign so there will be absolutely no escape from our all-action Angelina. But who's complaining? Not me."
Client: UIP
Medium: Clear Channel billboards, Adshel, Taxi Media
Media planning: Ian Brewer at Mediaedge:cia
Media buying: Annie Gaffney and Paul Burroughs at Portland
Creative: Tea
Brief: Build awareness of the around the release of Lara Croft Tomb
Raider: The Cradle of Life
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