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Time Out is the daddy of all listing guides. Hoteliers should put a

copy of it in the top drawer of every hotel room in London because this

is the bible.

It's come a long way since it was started in 1968 by a student using

pounds 75 given to him by an aunt. It's now read by more than 400,000

people.

I love its fuzzy neon logotype masthead, and its uncluttered listings

layout is an excellent example of honest information design.

OK I'm a London nut. Give me a Time Out and a free weekend and I reckon

I could come up with an itinerary to compete with any other capital

city.

Some time ago, a blind date came out with the line: "I hate Time

Out.

You open the pages and it bombards you with so many options it makes you

feel guilty. I spent last winter indoors." We never met again.