MEDIA CHOICE: Richard & Judy

It was good to see Richard and Judy back on our screens last Monday

for their eponymous show.



Despite moving from coffee time to teatime, and channel three to Channel

Four, the format was welcoming and familiar for This Morning fans.

Certainly the ITV1 show has suffered since they departed in July, with

viewing down a third and a string of talent attempting to reign as the

King and Queen of daytime.



Could they cope with six months out and returning to a different

slot?



The competition from Auntie was tough with a special edition of The

Weakest Link on BBC2 and Neighbours on BBC1. However, the preceding

Countdown provides a robust audience for the programme to inherit.



The magazine-style show had the usual phone-ins, competitions, guests

and features. I enjoyed the 'Think Yourself Fit' segment and there was a

great video of a man who could alter his face.



But it missed the lifestyle sections with cookery and gardening, and

where was Fred and his map?



The pair are known to have wanted a harder, more topical edge to the

show, but I am not sure they got there in this first programme.



C4's viewing share fell slightly week-on-week, however, the show did

better than the slot average of 1.7 million viewers, achieving 2.2

million.



But Ms Robinson trounced them with 4.5 million; perhaps C4 should target

Wales.



Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content