"The new Nintendo Gameboy radio spot is a first as it is just five
seconds long and runs at twice the speed of your regular radio spot.
Nintendo intended to run the ad with a variety of London stations but
the only one willing to break with its format and broadcast it was Xfm.
The spot takes its inspiration from the game it's advertising, in which
futuristic racing pods travel at 600kph. The ad is dramatic, fast and
actually quite funny and its placement on Xfm is ideal for the Gameboy
Advance target audience."
Client Nintendo Gameboy Advance
Medium Radio (Xfm)
Media planning and buying Jenny White at Universal McCann
Creative Leo Burnett
Brief Create an impactful radio ad emphasising the high speeds at which
you can race on F-Zero for Gameboy Advance
.jpg)
.jpg)