Maybe it's meant to appeal to all of us. It certainly packs a lot in: girls, motors, football, gadgets, game reviews, online games, toilet humour, violence, porn, competitions, even fashion - it's like having the whole web in one place, including loads of links to other sites, allowing readers more time in the experience - but without anything really useful or new. We've pretty much seen it all before, including the admittedly fascinating and seemingly never-ending stream of young women willing to bare (nearly) all.
Unless you are lucky enough to have had your ride pimped by Xzibit, Monkey remains a lonely experience. Printed titles allow readers to share a moment with peers, whether donutting in a B&Q car park or with colleagues on the way to a meeting. This all feels a bit cold and commercial rather than a response to an audience need.
I did like the 'boss button', which pops a spreadsheet up to hide the mag in case he or she is 'walking the walk', although even this is not an original feature. It does raise one question, however: what do readers who fall into the 'boss' category press when they get caught?
Publisher: Dennis Publishing.
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