"Now that Monkey is famous he needs one of those dodgy framed and
signed pictures in local cafes to remind everyone that he is on a par
with Hale and Pace or Suggs from Madness. This is a great idea to push
the ITV Digital creative on to the street, particularly now that Monkey
is becoming overawed by his fame in the ads. I just hope he doesn't take
Johnny Vegas with him for the full fry-up."
Client: ITV Digital
Medium: Autographed fan cards in local cafes
Media planning and buying: Jim Dowling at Cake
Creative: Mother
Brief: Get people talking about ITV Digital with an ambient extension of
the ad campaign
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