Thank God - Summer Bay is back. Following an hour-long Sunday
special that brought us up to date, Monday July 16 saw the return of
Home and Away.
We've had to wait a year for this because ITV insisted that Channel 5
adhere to the contract that gave it the right to prevent other channels
from showing the soap in the UK. ITV obviously hoped we'd all forget
about the show, but viewers have been flocking back to see Sally,
Kieran, Gypsy, Natalie and Jack in action.
Since the launch it has attracted an average 1.5 million adults (11%
share of commercial viewing). This represents a stagg-ering 17% of 16 to
34 adults. Each episode is repeated at 12.30pm the following day and is
backed by an omnibus edition on Saturday afternoon, so plenty of
opportunity to view.
Part of this success is down to the marketing campaign. C5 claims this
is its biggest marketing push to date. Certainly, the poster in London
is very visible and I defy any male not to recall the execution
featuring the yellow G-string.
So will this be a success? C5 has a real beauty here, so good luck to
it.
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