James Oxley, sponsorship sales manager, Channel 4
Dazed & Confused started life as a group voice for London’s creative
scene. Since then, Dazed has established itself at the high end of the
glossies market, blending music, art and fashion into a fusion of
stunning images and thought-provoking words.
This month’s issue features REM lead man and film producer Michael
Stipe.
After his recent success with the film Being John Malkovich, Michael
tells us what it’s like to be him for a day and how he balances the idea
of his subversive artist tag while retaining a multi-million dollar
record contract with Time Warner.
Elsewhere articles look at the 60s psychadelic rocker Captain Beefheart
and shed light on the latest schoolgirl craze in Japan.
My first time actually reading the text in Dazed left me with a mix of
emotions. As an object of desire Dazed is very beautiful to look at;
famous photographers and fine art direction combine to offer the reader
a visual feast. That said, I can’t help thinking that as a regular
reader I would quickly tire of the gloss and hanker for something a
little more earthy, with a bit more meat on the bone. In the end Dazed
left me feeling like an interloper in the land of uber-trendiness.
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