Roost: an A-Z Guide to Loving Your Space, which is being published by C4's creative agency 4creative, will cover everything to do with the home in an A to Z format. Topics covered include energy saving plans (in association with Greenpeace) and moving house made easy.
The A5 magazine will have a print run of 50,000 and will be promoted via Channel 4's web site and a 15-second promotion to run on Channel 4 throughout the summer. The booklet can also be accessed on Npower's web site.
The initiative aims to complement C4's positioning as first choice for home programmes and to support Npower's positioning as being essential for the home.
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