The Amp, Flaunt and Scuzz channels launch today (Thursday), supported by a £1m press and outdoor campaign breaking on April 23.
Ads for The Amp, targeted at men aged 25 to 29, carry the tagline 'We just play good music'. Scuzz, which targets men aged 15 to 19 with rock music, is promoted with the endline 'Music TV for time wasters' and through sponsorship of a stage at next month's Donnington rock festival.
For Flaunt, which aims to rival MTV and Smash Hits TV, targeting 13- to 16-year-olds, BSkyB has struck a promotional deal with retailer H&M to offer £1000 of vouchers for each of the first seven days from launch.
Blue Source created ads for The Amp as well as developing its on-air identity. The Clinic developed the ads for the other two channels alongside Sky's in-house creative department. Media planning and buying is by Universal McCann.
_1.jpg)
.jpg)
