WH Smith has struck a deal with Maiden Outdoor to launch what is said to be the biggest-ever panels on a 48-sheet Adrail campaign, encompassing 790 panels nationally. The campaign, brokered by Starcom Motive, will run during half-term week with creative executions targeting families and mums on the move. It ties in with TV, radio and press ads with all creative by Abbott Mead Vickers BBDO.
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