MEDIA BRIEFS: Robinsons joins forces with BBC Worldwide
Robinsons has joined forces with BBC Worldwide to provide Top of the Pops fans with a bespoke CD that features ten of their favourite tracks. The promotion launches at the end of this month and will run as an on-pack offer on three squash brands; Special R, Fruit and Barley and Original. To obtain their CD, consumers select their favourite songs from a list of well-known hits.