MEDIA BRIEFS: Future Publishing embarks on marketing campaign

Future Publishing is embarking on a 拢1m marketing campaign for its computer magazine portfolio in anticipation of the Christmas spending peak. The activity will focus on additional covermounts, special packaging and point-of-sale promotions for its PC Format, PC Plus and Microsoft Windows XP: The Official Magazine titles. It comes in the wake of VNU's decision two weeks ago to shut down three of its long-standing PC titles, including What PC?.

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