British Airways is to sponsor the traffic and travel reports on West Midlands radio station Saga 105.7FM for the next 12 months. The deal is a follow-up to an earlier partnership which saw Saga run a radio campaign supporting the launch of extra European BA routes. The station's audience reached 336,000 in the third quarter, according to Rajarfigures.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
