Channel 4 is to air a series of fictitious pilot shows in a comedy series called The Pilot Show, which airs from September. To promote the series, Channel 4 advertised for contestants for a spoof Lapdance Island show, where men would be tempted by lapdancers. It attracted more than 20,000 wannabe contestants. The strategy was devised by Naked and the ads were created by 4creative.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
