MEDIA BRIEF: BBC Worldwide joins Toys 'R' Us for campaign
BBC Worldwide has joined with Toys 'R' Us in a global campaign to promote the Teletubbies brand and products. All 64 Toys 'R' Us UK stores will feature a wall dedicated to Teletubbies until October. The BBC will support the in-store promotion with a summer bus tour, advertising in its pre-school magazine portfolio and the publication of a 'Teletubbies Guide for Parents'.