Last year the circulation gap between the titles was 300,000, but the ABCs for the six months to December 2006 showed IPC's title had declined 4.8% period on period to 1,437,650. In contrast, TV Choice recorded a 12th consecutive increase in circulation, of 5.1%, taking it to 1,353,436, just 84,214 behind its rival. Philippa Brown, managing director of IPC tx, attributed the titles' contrasting fortunes to price cuts by TV Choice, which costs 35p - 7p less than What's on TV.
TV Times, also published by IPC and relaunched last year, posted a 7.5% year-on-year decline. However, Brown said she was happy with the title, which boosted its period-on-period circulation by 1.3% to 377,473.
IPC's handbag-sized TV Easy posted a drop of 2.7% period on period to 293,325, but was up for the year by 3.1%. H Bauer's TV Quick was the sector's biggest loser in the period, with a decline of 6.1% to 246,181.
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