Media 10 moves events from Earls Court to Olympia

Media 10 has announced that as of 2015, it will be moving all of its Earls Court-based events to Olympia.

London Olympia: the new venue for Media 10's events
London Olympia: the new venue for Media 10's events

The shows include Ideal Home Show, Ideal Home Show at Christmas and 100% Design.

The Ideal Home Show will be celebrating its 107th year in 2015 by returning to the venue, which hosted the first ever Ideal Home Exhibition in 1908. It will be the first time the show has been exhibited at the venue since it was moved to Earls Court, in 1979.

The Ideal Home Show Spring has already celebrated its last event at Earls Court, in March this year, and will relocate to Olympia for 2015. The Ideal Home Show at Christmas takes place for the last time at Earls Court this November, before also moving to Olympia next year.

100% Design will also see its 30,000 visitors move to Olympia in 2015, with September being the last ever time the event will be hosted at Earls Court. The event is the UK's largest contemporary design trade exhibition and takes place over four days uncovering new talent and reflecting future trends, materials and innovation.

Olympia has recently benefitted from a £30 million investment, and recent continued investment has created new spaces and new-found flexibility. The space features four event venues and a conference centre covering over 42,000 square metres of exhibition space, which is one of the main benefits that attracted Media 10 to the venue.

Media 10 said it chose Olympia London for its central location and the continuity of experience it offers visitors. The company also confirmed the move would enable it use areas of Olympia that aren’t traditionally used in exhibitions, such as the pillar hall and the apex and club rooms, to create restaurants, champagne bars and VIP offerings. 

Nigel Nathan, group managing director of Earls Court and Olympia London, said: "We are delighted to continue our longstanding partnership with Media 10. Its transferral of all shows to Olympia demonstrates the strength of our longstanding partnership and the suitability of Olympia as the venue of choice for its leading shows."

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