LONDON - McLaren Applied Technologies has signed a deal with UK Sport, English Institute of Sport and sportscotland Institute of Sport as well as GB medal winning teams to supply Formula 1 style technology to coaches and athletes.
McLaren will work alongside the UK high performance system to provide instrumentation, telemetry, modelling, simulation and technical advice to a range of sports including cycling, canoeing, rowing and sailing.
Atheletes in these sports will now benefit to technical support used by Formula 1 world champion Lewis Hamilton and the Vodafone McLaren Mercedes Formula 1 team.
Great Britain took home 47 medals from the 2008 Beijing Games and 102 from the Paralympics.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)