The fast-food giant's UK arm is assessing opportunities for the launch of more products in its Premiere range, which currently includes a chicken sandwich and, during promotional periods, the Steak Premiere.
The company is to bring out a premium hamburger, made with better quality meat, in the US, and will consider launching it in the UK.
McDonald's UK is plotting the launch later this month of Yoghurt Berry Crunch, which will resemble the type of dessert more usually sold by Pret A Manger, the sandwich chain in which McDonald's owns a 30% stake.
The products form part of an international revival plan announced by chief executive Jim Cantalupo earlier this week. It is likely to herald a global ad campaign on the theme 'Forever Young'. In the UK, that will mean refurbishing restaurants and promoting its 'New Tastes' menu.
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