The revamp is the idea of the chain's new chief executive, Charlie Bell, who wants to transform the restaurant chain from a burger joint into a combination of Pret A Manger and Starbucks.
The new menu plan comes amid a constant barrage of criticism lobbied at the fast food chain, which is synonymous with the idea of cheeseburgers and fries, amplified by Morgan Spurlock's movie 'Super Size Me', where a month of McDonald's is his route to ill health, and the best-selling book by Eric Schlosser, 'Fast Food Nation'.
McDonald's is trialling six made-to-order baps in some of its Canadian and Australian branches, which, if popular, will go on sale in Europe next year for 拢2.50 a piece.
In an interview with the Sunday Times, Bell said: "Big companies get fat, dumb and happy. They take their eye off the ball and forget about customers."
He said that McDonald's is prepared to listen and modify certain things at the food chain, and admitted that the group has become complacent in recent years.
McDonald's share of the fast-food market fell by over 3% between 1997 and last year, and in 2002 alone its sales slumped by over 2%.
Bell hopes that the introduction of new, healthier options to the menu, which in the UK already include new salads and flatbread sandwich choices, will help reverse its fortunes.
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