McDonald's "Open late" by Leo Burnett Italy

February 07, 2020

McDonald's promotes the late opening of its restaurants with two striking ads evoking the night sky.

Fries and hamburger buns are illustrated to resemble different phases of the moon. The work was written by Simone Romani and Riccardo Baita and art directed by Fabio Lettieri and Stefano D’Andrea. 

Credits

Advertising agency
Leo Burnett Italy
Executive creative directors
Selmi Barissever
Lorenzo Crespi
Creative director
Nicoletta Zanterino
Senior art director
Fabio Lettieri
Senior copywriter
Simone Romani
Art director
Stefano D鈥橝ndrea
Copywriter
Riccardo Baita
Head of client services
Acsinia Messina
Senior account manager
Francesca Bertocco
Account manager
Elisabetta Iulita
Retail consultant
Paola Di Sciascio
Art buyer
Giada Cioffi
Photographer
Hyperactive Studio
Production company
Mandala Creative Production

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