McDonalds offers gift cards to promote McCafe concept

NEW YORK - McDonalds has launched a campaign offering the chance to win $50,000 pre-paid gift cards as part of a push to support its McCafe coffee shop.

McCafe promotion
McCafe promotion

To enter the competition consumers need to go to a microsite and upload a picture of themselves and a story about how the café made their day easier.

Five finalists will be chosen by the company which will then be voted on by the public. Two $50,000 cards will be handed out while the other finalists will receive £1000 cards. The winners are announced on July 26.

A prize draw for a $1000 card will also be available to consumers. 10 winners will be picked each week until August 4.

feature feature high-end coffee machines and operate within or next to regular McDonald's restaurants. They form part of McDonalds' effort to take market share from coffee shop brands such as .

 

 

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