The campaign, which was created by The Marketing Store, launches on March 18. The prizes have been sourced through partnerships with brands including Kodak, HMV, WH Smith, npower and Nokia.
Partnership specialist Parallel Promotions was also appointed to bring in brands within the property, energy and travel sectors.
Marketing support for the campaign will include TV, online and press activity. The promotion will run across all 1,200 McDonalds outlets and customers will have a 3-in-1 chance of winning.
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