McDonald's "Imaginary Iggy" by Leo Burnett London

November 12, 2021

McDonald's has unveiled its Christmas 2021 campaign, by Leo Burnett London.

The 90-second TV ad will premiere on Channel 4’s Gogglebox today (12 November). It features the song Time After Time, sung by Mabel, with 10p from every download of the track donated to food charity FareShare.

Directed by Bert & Bertie and produced by Lucy Gossage through Object & Animal, the film depicts a girl whose Christmas spirit is awakened by an imaginary reindeer.

Credits

Client
惭肠顿辞苍补濒诲鈥檚
Chief marketing officer, SVP
Michelle Graham-Clare
Director of marketing
Steve Howells
Head of marketing affinity, family and trust
Chloe Bissell
Head of PR and social media
Louise Page
Brand manager
Amber Myers
北京赛车pk10 assistant
Maxime Van De Riet
Creative agency
Leo Burnett
Chief creative officer
Chaka Sobhani
Creative directors
James Millers
Andrew Long
Creative team
Cristina Rosique Gomez
Amy Bushill
Head of planning
Tom Sussman
Planning director
Hamish Cameron
Planner
Thomas Schofield
Client partner
Sam Houlston
Account team
Steph Bates
Alex Light
Nicola Kuan
Carys Parry
Project director
Siobhan Mulcahy
Head of TV production
Graeme Light
Media buying agency
OMD
Production company
Object & Animal
Director
Bert & Bertie
Producer
Lucy Gossage
Editor
Eve Ashwell @ The Assembly Rooms
Lighting cameraman/DOP
James Whitaker
Post-production
Framestore

RELATED CAMPAIGNS

惭肠顿辞苍补濒诲鈥檚 鈥淚conic needs no explanation鈥 by Leo Burnett

McDonald's "Order like Stormzy" by Leo Burnett

惭肠顿辞苍补濒诲鈥檚 鈥淥nly at 惭肠顿辞苍补濒诲鈥檚鈥 by Leo Burnett UK

McDonald's "The gift of 惭肠顿辞苍补濒诲鈥檚" by Leo Burnett

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access