The fast-food chain has appointed experiential agency Lime, part of the Leo Burnett Group, to handle the programme, which will take place at 30 locations across the UK between May and September.
The events are intended to recruit players aged seven to 12, coaches and volunteers. They will be run by local football clubs with McDonald's.
It is hoped the events will give more children the opportunity to be active, play and ultimately sign up to the grass-roots programme that McDonald's has run since 2002.
The scheme, run by Leo Burnett's sponsorship activation agency LeoSports, has coached more than 1m children and trained 13,000 coaches.
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